In 2018 Dirk decided on a drastic career change. After having been active in large companies for more than 20 years, it was time to pursue his own dream, “his own company”. As a mentor at The Birdhouse he had the opportunity to see how dynamic the many young, and not so young starters, are. He also met Jeroen De Man, partner at the law firm De Groote - De Man and in 2016 founder of Unpaid, within this same Birdhouse. He was looking for someone who wanted to join this adventure and who could take on the daily management. Given his background in finance and online and considering how ambitious he is, this was the perfect proposal at the perfect time.
Dirk started his career with media companies such as Lannoo, De Persgroep and Mediahuis. He then made the switch to the banking world, where he was Marketing Director at Rabobank.be and subsequently set up an online bank for NIBC Direct Belgium. At the beginning of 2015, he returned to De Persgroep as General Manager for online services, with Tweakers.net, Vacature.com, Regiojobs.be and Spaargids.be falling under his responsibility.